B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- category sales share for CPG categories on Amazon Prime Day 2025 (2025-07)
CPG categories accounted for an estimated 28% of total sales on Amazon Prime Day 2025.
- Estimated share
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Darkroom Agency
Primary
Tier B
https://www.darkroomagency.com/observatory/amazon-prime-day-2025-recap-cpg-sales-insights-growth ↗
Source Article
Prime Day 2025 Recap – Winning Tactics for CPG Brands
Amazon Prime Day 2025 Recap: CPG Sales Insights & Growth
AMAZON & RETAIL MEDIA
Written & peer reviewed by
4 Darkroom team members
Amazon Prime Day 2025 took place from July 8 to July 11. The event generated $24.1 billion in total online sales, setting a new record for Amazon's annual sales event. Wh…
Original Research
Darkroom Agency
· Original study ↗
Methodology
Estimated share of total Prime Day sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CPG categories on Amazon Prime Day 2025: 28% category sales share. Source: Darkroom Agency (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/prime-day-2025-cpg-sales-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/prime-day-2025-cpg-sales-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- category sales share for CPG categories on Amazon Prime Day 2025<br><small>Source: Darkroom Agency (2025-07) · <a href="https://lighthousedata.io/data/prime-day-2025-cpg-sales-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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