B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- customer engagement increase for brands with unique targeted strategies (2024)
Brands implementing unique and targeted strategies witness a 25% increase in customer engagement according to Forbes.
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://hyvebc.com/charting-the-course-umis-comprehensive-guide-to-brand-success-in-the-new-year/ ↗
Source Article
Charting the Course: UMI's Comprehensive Guide to Brand Success in the New Year
As we approach the threshold of a new year, businesses are gearing up to venture into uncharted territories, set ambitious goals, and fine-tune strategies for a triumphant journey ahead. At this pivotal moment, it’s essential to not only acknowledge industry trends but to stay ahead of them. UMI not…
Original Research
Forbes
· Original study ↗
Methodology
Cited by third-party publication; original Forbes report details not provided
Methodology documented
Segmentation
Industrymarketing
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Plain Text
brands with unique targeted strategies: 25% customer engagement increase. Source: Forbes (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/targeted-strategy-customer-engagement-forbes
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<blockquote cite="https://lighthousedata.io/data/targeted-strategy-customer-engagement-forbes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer engagement increase for brands with unique targeted strategies<br><small>Source: Forbes (2024) · <a href="https://lighthousedata.io/data/targeted-strategy-customer-engagement-forbes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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