B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- customer engagement increase for businesses using AI assistants (2025)
Businesses using AI assistants report up to 35% higher customer engagement according to a Stanford study.
- Secondary citation without methodology details
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford
Primary
Tier C
https://simpalmstaffing.com/blog/human-vs-ai-support-where-virtual-assistants-still-win/ ↗
Source Article
AI vs Human Support: The Real Advantage of Virtual Assistants
Artificial Intelligence (AI) tools have exploded in popularity, promising to save time, automate workflows, and reduce costs. From chatbots to content generators, AI is everywhere. But when it comes to running a business, entrepreneurs quickly realize that AI can’t fully replace the human touch.
Yes…
Original Research
Stanford
· Original study ↗
Methodology
Cited as a Stanford study; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
businesses using AI assistants: 35% customer engagement increase. Source: Stanford (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-assistants-customer-engagement-35
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<blockquote cite="https://lighthousedata.io/data/ai-assistants-customer-engagement-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- customer engagement increase for businesses using AI assistants<br><small>Source: Stanford (2025) · <a href="https://lighthousedata.io/data/ai-assistants-customer-engagement-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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