B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- conversion value increase for Target ROAS bidding method (2021)
Target ROAS bidding method can increase conversion value by an average of 35%.
- Based on Google's own internal research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://support.google.com/google-ads/answer/2454010 ↗
Source Article
Smart Bidding: Five ways machine learning improves PPC advertising
30-second summary:
- The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer an easy way to see the campaign results you want while allowing you to take a more hands-off approach.
- You can use Smart Bidding on the campaign level or, if you prefer, you can apply it t…
Original Research
Google
· Original study ↗
Methodology
Average increase based on Google's internal research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Target ROAS bidding method: 35% conversion value increase. Source: Google (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/target-roas-conversion-value-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/target-roas-conversion-value-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- conversion value increase for Target ROAS bidding method<br><small>Source: Google (2021) · <a href="https://lighthousedata.io/data/target-roas-conversion-value-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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