B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

12%

12% -- conversion value increase for advertisers migrating to Performance Max campaigns (2022)

Name: Conversion Value Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2022 · Alphabet

Google measured a 12% increase in conversion value among advertisers migrating to Performance Max campaigns at the same or higher ROAS.

Observed after a test phase for advertisers migrating from Smart Shopping to Performance Max campaigns
Achieved at the same or higher ROAS

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Attribution: Alphabet View source

Lighthouse Research Team

Last verified: 2026-08-08 · How we verify data →

Source verified Evidence graded

Value

12%

Unit

Percentage

Data Vintage

2022

Entity

advertisers migrating to Performance Max campaigns

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Alphabet Primary Tier A

https://www.effinity.fr/en/blog/google-ads-migration-from-google-shopping-to-performance-max-campaig… ↗

Confidence: 55/100 Vintage: 2022 Channel: Common Crawl

Source Article

Google Ads: migration from Google Shopping to Performance Max campaigns

Original Research

Alphabet · Original study ↗

Methodology

Measured by Google after a test phase

Methodology documented

Segmentation

IndustryeCommerce RegionFR Channelpaid_ads

Cite this stat

Plain Text

advertisers migrating to Performance Max campaigns: 12% conversion value increase. Source: Alphabet (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-performance-max-campaigns-conversion-value-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-performance-max-campaigns-conversion-value-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- conversion value increase for advertisers migrating to Performance Max campaigns<br><small>Source: Alphabet (2022) · <a href="https://lighthousedata.io/data/google-performance-max-campaigns-conversion-value-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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