B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- in market buyer share for B2B target market (2026)
Less than 5% of a B2B target market is actively in-market to buy at any given time.
- The source states 'Less than 5%', making 5% an upper bound.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
LinkedIn Business Marketing Blog
Primary
Tier C
https://www.orengreenberg.com/insights/signal-based-gtm-architecture-not-tooling ↗
Source Article
Signal-Based GTM Fails at the Architecture Layer, Not the Tool Layer
Growth Hacking Course
Signal-Based GTM Fails at the Architecture Layer, Not the Tool Layer
Last updated: 2026-06-18
The tool isn't the problem.
The system around it is.
Most B2B SaaS companies buy intent data, watch pipeline stay flat, and blame the vendor. But the real failure is that nobody engine…
Also cited by
Original Research
LinkedIn Business Marketing Blog
· Original study ↗
Methodology
Cited from LinkedIn Business Marketing Blog, 2026; 'less than 5%' so value is an upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B target market: 5% in market buyer share. Source: LinkedIn Business Marketing Blog (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/target-market-in-market-at-any-time-2026
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<blockquote cite="https://lighthousedata.io/data/target-market-in-market-at-any-time-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- in market buyer share for B2B target market<br><small>Source: LinkedIn Business Marketing Blog (2026) · <a href="https://lighthousedata.io/data/target-market-in-market-at-any-time-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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