B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
5%
5% -- in market buyer share for buying market (customers ready to buy right now) (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Ehrenberg-Bass Institute
Primary
Tier C
https://disruptorsco.com/why-we-built-the-marketing-execution-handbook/ ↗
Source Article
Why We Built the Marketing Execution Handbook - Disruptors Co
At Disruptors Co, we don’t just believe in helping bold ideas take flight – we believe in making them land, with purpose and precision. That means building strategies that work not just today, but tomorrow, next quarter, and the year after that.
And that’s why we built the Marketing Execution Handbo…
Original Research
Ehrenberg-Bass Institute
· Original study ↗
Methodology
Complement of the 95-5 rule; article is undated and cites the Ehrenberg-Bass Institute framework (original research published 2021). Represents the share of the market actively in-market at any given time.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buying market (customers ready to buy right now): 5% in market buyer share. Source: Ehrenberg-Bass Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-market-buyer-share-5
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<blockquote cite="https://lighthousedata.io/data/in-market-buyer-share-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- in market buyer share for buying market (customers ready to buy right now)<br><small>Source: Ehrenberg-Bass Institute (2021) · <a href="https://lighthousedata.io/data/in-market-buyer-share-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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