B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22,000
22,000 -- social mentions for #TapeOutHate campaign (Budweiser/Labatt) (2022)
The Budweiser/Labatt #TapeOutHate campaign generated more than 22,000 social mentions in under 2 weeks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
22,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Labatt/Budweiser (AB InBev)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=141022&n=#TapeOutHate+ ↗
Source Article
2022 Winner
Original Research
Labatt/Budweiser (AB InBev)
· Original study ↗
Methodology
Campaign case study; social listening metrics reported by campaign team
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
#TapeOutHate campaign (Budweiser/Labatt): 22,000 social mentions. Source: Labatt/Budweiser (AB InBev) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tapeouthate-social-mentions-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tapeouthate-social-mentions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22,000</strong> -- social mentions for #TapeOutHate campaign (Budweiser/Labatt)<br><small>Source: Labatt/Budweiser (AB InBev) (2022) · <a href="https://lighthousedata.io/data/tapeouthate-social-mentions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.