B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- integration market share for TAM (Amazon Transparent Ad Marketplace) (2025-02)
TAM accounted for a 26% market share among programmatic integrations in the US in February 2025.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-march-2025/ ↗
Source Article
US Programmatic Trends: Feb 2024 CPM Trends and Insights
This month’s theme focuses on analyzing the top DSPs. DV360 leads the market with a 47% share, followed by Amazon DSP (20%) and The Trade Desk (19%), while other DSPs like Xandr, Yahoo DSP, LinkedIn, and StackAdapt each hold just 1%. The dominance of larger DSPs is driven by their scale, reach, and …
Original Research
DataBeat
· Original study ↗
Methodology
Share of US programmatic volume by integration type; ranked #3; anonymized DataBeat network partner data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TAM (Amazon Transparent Ad Marketplace): 26% integration market share. Source: DataBeat (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tam-integration-share-feb-2025
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<blockquote cite="https://lighthousedata.io/data/tam-integration-share-feb-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- integration market share for TAM (Amazon Transparent Ad Marketplace)<br><small>Source: DataBeat (2025-02) · <a href="https://lighthousedata.io/data/tam-integration-share-feb-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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