B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- integration market share for TAM (2024-11)
TAM held an 18% market share among programmatic integrations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024-11
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataBeat
Primary
Tier A
https://databeat.io/blog/us-programmatic-trends-november-2024/ ↗
Source Article
Programmatic November 2024 Trends: US Benchmarking
Comprehensive SSP Analysis: Performance, Market Share, and Strategic Insight:
- Rubicon, TripleLift, and PubMatic exhibit similar performances across TAM and Prebid due to platform-specific capabilities. these partners holds the highest SOV on Prebid, while TAM achieves higher CPMs for all three, dr…
Original Research
DataBeat
· Original study ↗
Methodology
Anonymized DataBeat network partner data
Methodology documented
Segmentation
IndustryMedia
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
TAM: 18% integration market share. Source: DataBeat (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tam-integration-market-share-nov-2024
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<blockquote cite="https://lighthousedata.io/data/tam-integration-market-share-nov-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- integration market share for TAM<br><small>Source: DataBeat (2024-11) · <a href="https://lighthousedata.io/data/tam-integration-market-share-nov-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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