B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
5
5 -- campaign roi multiple for multichannel marketing campaigns with tactile element (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oracle
Primary
Tier C
https://www.heeter.com/blog/what-is-tactile-marketing-automation ↗
Source Article
What Is Tactile Marketing Automation? | Heeter
The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. But it’s not all bad news. Where digital messages fall short, Tactile Marketing Automation — physical marke…
Original Research
Oracle
· Original study ↗
Methodology
Aggregate claim from Oracle Tactile Marketing Automation Spark Series
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
multichannel marketing campaigns with tactile element: 5 campaign roi multiple. Source: Oracle (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tactile-marketing-roi-5x
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<blockquote cite="https://lighthousedata.io/data/tactile-marketing-roi-5x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- campaign roi multiple for multichannel marketing campaigns with tactile element<br><small>Source: Oracle (2025) · <a href="https://lighthousedata.io/data/tactile-marketing-roi-5x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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