B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5
5 -- campaign roi multiple for Duane Reade advocacy marketing campaign (2019)
Duane Reade's advocacy marketing campaign involving celebrity bloggers and Twitter parties achieved a 5x ROI.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5
Unit
Multiple
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webprofits.agency
Primary
Tier C
https://webprofits.agency/resources/customer-advocacy/?ref=producthunt ↗
Source Article
The Customer Advocacy Playbook:How to Create, Manage, and Grow an Effective Brand Advocacy Campaign
The Customer
Advocacy Playbook:How to Create, Manage, and Grow an
Effective Brand Advocacy Campaign
by Sujan Patel
Do you have a sales team that is tasked with creating leads and closing contracts? Maybe you have a strategy for increasing your presence on search engines and boosting sales through yo…
Original Research
webprofits.agency
· Original study ↗
Methodology
ROI multiple (return = 5x investment) for the same Duane Reade advocacy campaign; no original source or campaign date given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Duane Reade advocacy marketing campaign: 5 campaign roi multiple. Source: webprofits.agency (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/duane-reade-advocacy-campaign-roi
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<blockquote cite="https://lighthousedata.io/data/duane-reade-advocacy-campaign-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- campaign roi multiple for Duane Reade advocacy marketing campaign<br><small>Source: webprofits.agency (2019) · <a href="https://lighthousedata.io/data/duane-reade-advocacy-campaign-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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