B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
37%
37% -- most reliable data source share for Traditional online panels, as rated most reliable by market researchers who adopted synthetic data (2026)
37% of researchers who have adopted synthetic data consider traditional online panels their most reliable data source.
- Cited secondhand from Qualtrics 2026 Market Research Trends Report
- Subgroup sample size not reported
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier C
http://atypica.ai/blog/market-research-is-being-rewritten ↗
Source Article
Market Research Is Being Rewritten
Original Research
Qualtrics
· Original study ↗
Methodology
Comparison figure to synthetic data's 45% among the same synthetic-data adopter subgroup; parent study n=3,215, Q3 2025 fieldwork; cited secondhand in Atypica AI blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Traditional online panels, as rated most reliable by market researchers who adopted synthetic data: 37% most reliable data source share. Source: Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthetic-data-adopters-online-panels-reliable-37
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<blockquote cite="https://lighthousedata.io/data/synthetic-data-adopters-online-panels-reliable-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- most reliable data source share for Traditional online panels, as rated most reliable by market researchers who adopted synthetic data<br><small>Source: Qualtrics (2026) · <a href="https://lighthousedata.io/data/synthetic-data-adopters-online-panels-reliable-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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