B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

45%

45% -- most reliable data source share for Market researchers who have adopted synthetic data, rating synthetic data as their most reliable data source (2026)

Name: Most Reliable Data Source Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · Qualtrics

45% of researchers who have adopted synthetic data consider it their most reliable data source.

Subgroup sample size not reported

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Attribution: Qualtrics View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2026

Entity

Market researchers who have adopted synthetic data, rating synthetic data as their most reliable data source

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Qualtrics Primary Tier C

http://atypica.ai/blog/market-research-is-being-rewritten ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Market Research Is Being Rewritten

Original Research

Qualtrics · Original study ↗

Methodology

Subgroup sample size not reported; parent study n=3,215 across 17 countries, Q3 2025 fieldwork; cited secondhand in Atypica AI blog

Methodology documented

Segmentation

IndustryMarket Research RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

Market researchers who have adopted synthetic data, rating synthetic data as their most reliable data source: 45% most reliable data source share. Source: Qualtrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/synthetic-data-adopters-most-reliable-45

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<blockquote cite="https://lighthousedata.io/data/synthetic-data-adopters-most-reliable-45" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- most reliable data source share for Market researchers who have adopted synthetic data, rating synthetic data as their most reliable data source<br><small>Source: Qualtrics (2026) · <a href="https://lighthousedata.io/data/synthetic-data-adopters-most-reliable-45" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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