B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- ad blocker adoption rate for Sweden internet users (2026)
Sweden has a 41% ad blocker adoption rate, which is the highest in the Nordics.
- Original research/source for the ad blocker adoption rate is not cited in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
clickport.io
Primary
Tier C
https://clickport.io/blog/privacy-analytics-sweden ↗
Source Article
Is Google Analytics Legal in Sweden (2026)? IMY Fines, the Court Ruling, and What It Cost
Is Google Analytics Legal in Sweden? Cookie Consent, the IMY Fine, and What the Court Said
Seven EU countries declared Google Analytics illegal. Only one put a price tag on it. Sweden fined Tele2 SEK 12 million, fined CDON SEK 300,000, and ordered two more companies to stop. The Administrative Court…
Also cited by
2026-09-19
Original Research
clickport.io
· Original study ↗
Methodology
Described as highest in the Nordics; original measurement not cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sweden internet users: 41% ad blocker adoption rate. Source: clickport.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sweden-ad-blocker-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sweden-ad-blocker-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- ad blocker adoption rate for Sweden internet users<br><small>Source: clickport.io (2026) · <a href="https://lighthousedata.io/data/sweden-ad-blocker-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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