B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- ad blocker adoption rate for internet users (2019)
Business Insider predicted that 30% of users will start utilizing ad blockers in 2019.
- States that 30% of users will 'start utilizing' ad blockers this year
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Lighthouse Research Team
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://mfunl.com/digital-marketing-trends-2019/ ↗
Source Article
Top Digital Marketing Trends For 2019 - MfunL
The world of marketing is going through a digital revolution that is developing a myriad of innovative technologies, each of which influences marketing in a unique way.
In our present modern, Internet-dependent age, there are a number of upcoming trends in digital marketing strategies that are in th…
Original Research
Business Insider
· Original study ↗
Methodology
Cited from Business Insider prediction
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
internet users: 30% ad blocker adoption rate. Source: Business Insider (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-blocker-users-2019
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<blockquote cite="https://lighthousedata.io/data/ad-blocker-users-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- ad blocker adoption rate for internet users<br><small>Source: Business Insider (2019) · <a href="https://lighthousedata.io/data/ad-blocker-users-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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