B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
20%
20% -- survey abandonment rate for survey participants (2024)
In a study of 100,000 survey participants, abandonment rates reached 20% or more for longer surveys.
- Abandonment rates grew as high as 20% or more as survey length increased past 7-8 minutes
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
100,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iMad Research
Primary
Tier B
https://imadresearch.com/best-practices-in-survey-design/ ↗
Source Article
Best Practices in Survey Design
Informed business decisions require insight into your consumer’s behavior and their associations with your brand, product, services and more. Designing a survey that your participants will actually take in its entirety, and that will provide meaningful and actionable data, can feel like a daunting t…
Original Research
iMad Research
· Original study ↗
Methodology
Study of 100,000 survey participants; abandonment rates began increasing at the 7-8 minute mark and grew as high as 20%+ with longer surveys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey participants: 20% survey abandonment rate. Source: iMad Research (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/survey-abandonment-rate-7-8-minutes
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<blockquote cite="https://lighthousedata.io/data/survey-abandonment-rate-7-8-minutes" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- survey abandonment rate for survey participants<br><small>Source: iMad Research (2024) · <a href="https://lighthousedata.io/data/survey-abandonment-rate-7-8-minutes" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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