B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- survey abandonment rate for customers (2021)
According to a study conducted by Opinionlab, 80% of customers have abandoned a survey halfway through.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Opinionlab
Primary
Tier C
https://www.usertesting.com/blog/geting-the-most-out-of-surveys ↗
Source Article
Get the Most Out of Surveys Without Frustrating Customers | UserTesting
Get the most out of surveys without frustrating customers
In today’s Experience Economy, it’s nearly impossible to make it through an experience—whether it’s buying paper towels in bulk, registering for an online course, or managing a customer database—without being asked to fill out a survey and “t…
Original Research
Opinionlab
· Original study ↗
Methodology
Study conducted by Opinionlab, cited by UserTesting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 80% survey abandonment rate. Source: Opinionlab (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-abandon-survey-halfway
HTML Embed
<blockquote cite="https://lighthousedata.io/data/customers-abandon-survey-halfway" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- survey abandonment rate for customers<br><small>Source: Opinionlab (2021) · <a href="https://lighthousedata.io/data/customers-abandon-survey-halfway" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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