B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.7%
16.7% -- purchase growth rate for US supplements and vitamins category (2020)
People purchased 16.7% more supplements and vitamins than usual during the COVID-19 pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16.7%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ameriworld.com
Primary
Tier C
https://www.ameriworld.com/2020/09/10/covid19-effects-on-e-commerce-companies/ ↗
Source Article
COVID19 Effects on e-Commerce Companies - e
Original Research
ameriworld.com
· Original study ↗
Methodology
Reported increase in consumer purchases during COVID-19 pandemic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US supplements and vitamins category: 16.7% purchase growth rate. Source: ameriworld.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/supplement-vitamin-purchases-16-7pct
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<blockquote cite="https://lighthousedata.io/data/supplement-vitamin-purchases-16-7pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.7%</strong> -- purchase growth rate for US supplements and vitamins category<br><small>Source: ameriworld.com (2020) · <a href="https://lighthousedata.io/data/supplement-vitamin-purchases-16-7pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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