B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- purchase growth rate for Intro Travel (TikTok and Meta campaigns) (2026)
For Intro Travel, turning raw tour leader footage into paid creative across TikTok and Meta drove an 89% increase in purchases.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Noise Media Group
Primary
Tier B
https://www.noisemediagroup.co.uk/insights/how-paid-social-media-agencies-deliver-better-results-tha… ↗
Source Article
Paid Social Agency vs Traditional Media Buyer: What Wins in 2026? | Noise Media Group
How Paid Social Media Agencies Deliver Better Results Than Traditional Media Buyers
Paid social media agencies consistently outperform traditional media buyers because they start with attention rather than targeting. Instead of defining audiences first and building creative around them, social-first…
Original Research
Noise Media Group
· Original study ↗
Methodology
Agency client case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Intro Travel (TikTok and Meta campaigns): 89% purchase growth rate. Source: Noise Media Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/intro-travel-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/intro-travel-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- purchase growth rate for Intro Travel (TikTok and Meta campaigns)<br><small>Source: Noise Media Group (2026) · <a href="https://lighthousedata.io/data/intro-travel-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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