B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- click to open rate increase for SunGard Availability Services email campaign (2014)
SunGard Availability Services' Disaster Recovery/Managed Recovery Program multichannel email campaign created a 3% increase in click-to-open rates among president and owner titles.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier B
https://www.b2bleadblog.com/2-creative-innovation-generate-leads/ ↗
Source Article
Email Marketing: 2 campaigns that used innovative creative to generate leads
Email Marketing: 2 campaigns that used innovative creative to generate leads
One of the best insights into creativity I’ve ever discovered was scrawled into a Plexiglas window on a subway train.
“Boring is a choice,” the etching read.
As we zoomed through the dark tunnels, I wondered if the person r…
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa case study of a zombie-themed multichannel email campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SunGard Availability Services email campaign: 3% click to open rate increase. Source: MarketingSherpa (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sungard-cto-increase-presidents-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sungard-cto-increase-presidents-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- click to open rate increase for SunGard Availability Services email campaign<br><small>Source: MarketingSherpa (2014) · <a href="https://lighthousedata.io/data/sungard-cto-increase-presidents-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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