B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
73%
73% -- click to open rate increase for interactive email content (2024)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Interactive Emails | AMP Technology in Email Newsletters - Smaily
Email marketing is a powerful tool that helps you solve dozens of marketing problems. But what if you were told that you could make it even more functional and increase the feedback on your emails? Increase engagement, attract attention, increase conversion? All this is possible thanks to the new AM…
Methodology
Cited as 'recent marketing research' by Smaily; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
interactive email content: 73% click to open rate increase. Source: (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-email-click-to-open-rate-73
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<blockquote cite="https://lighthousedata.io/data/interactive-email-click-to-open-rate-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- click to open rate increase for interactive email content<br><small>Source: (2024) · <a href="https://lighthousedata.io/data/interactive-email-click-to-open-rate-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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