B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1,000,000
1,000,000 -- social media impressions for Subway #MiOrgullo #MyWay campaign by MARCO (2019)
Subway's #MiOrgullo #MyWay campaign developed by MARCO generated over 1 million social media impressions.
- Source states 'over 1 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1,000,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
MARCO
Primary
Tier A
https://marco.agency/marco-agency-secures-three-nominations-at-the-sabre-awards/ ↗
Source Article
MARCO Agency Secures Three Nominations at the SABRE Awards - MARCO
The three nominations come from campaigns developed by the agency for clients TaxDown, Subway, and B the travel brand
MARCO has once again been named a finalist in three categories at the SABRE Awards, with the awards ceremony date still to be confirmed due to the COVID-19 crisis. With over 25 years…
Original Research
MARCO
· Original study ↗
Methodology
Digital campaign on Facebook and Instagram with six micro-influencers, published daily June 28 to July 6, leveraging Pride 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subway #MiOrgullo #MyWay campaign by MARCO: 1,000,000 social media impressions. Source: MARCO (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subway-pride-campaign-social-impressions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/subway-pride-campaign-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1,000,000</strong> -- social media impressions for Subway #MiOrgullo #MyWay campaign by MARCO<br><small>Source: MARCO (2019) · <a href="https://lighthousedata.io/data/subway-pride-campaign-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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