B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- subscription revenue share for Shopify subscription stores (2025)
Shopify stores with healthy subscription programs achieve a subscription revenue share of 25-40% after 12 months.
- Healthy benchmark range is 25-40% after 12 months
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProfitWell
Primary
Tier B
https://webmedic.com/ecommerce-subscription-model ↗
Source Article
Subscription Ecommerce Model Guide | WebMedic
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Original Research
ProfitWell
· Original study ↗
Methodology
ProfitWell 2025 benchmarks; share of total revenue from subscriptions after 12 months; range 25-40%, midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify subscription stores: 25% subscription revenue share. Source: ProfitWell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscription-revenue-share-benchmark-profitwell
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<blockquote cite="https://lighthousedata.io/data/subscription-revenue-share-benchmark-profitwell" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- subscription revenue share for Shopify subscription stores<br><small>Source: ProfitWell (2025) · <a href="https://lighthousedata.io/data/subscription-revenue-share-benchmark-profitwell" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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