B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- subscription revenue share for Udemy (2025)
Subscriptions accounted for 72% of Udemy's total company revenue in 2025.
- Up from 66% a year earlier
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Udemy
Primary
Tier A
https://newmarketpitch.com/blogs/news/edtech-business-model ↗
Source Article
EdTech Business Models: Complete List
What are the main business models in EdTech?
SUMMARY
The main business models in EdTech are consumer subscriptions, institutional SaaS, enterprise learning, assessment and certification, course and tutoring marketplaces, digital courseware, virtual schooling, employer-funded education, online progra…
Original Research
Udemy
· Original study ↗
Methodology
Subscriptions generated $566 million; up from 66% a year earlier
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Udemy: 72% subscription revenue share. Source: Udemy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/udemy-subscription-revenue-share-2025
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<blockquote cite="https://lighthousedata.io/data/udemy-subscription-revenue-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- subscription revenue share for Udemy<br><small>Source: Udemy (2025) · <a href="https://lighthousedata.io/data/udemy-subscription-revenue-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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