B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- 12 month retention rate for Subscription customers (DTC) (2025)
Subscription customers have a 60-70% retention rate at 12 months compared to 20-30% for non-subscription buyers.
- Reported as a range of 60-70%
- Cited from Recharge's 2025 State of Subscriptions report
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Recharge
Primary
Tier B
https://webmedic.com/shopify-subscription-apps ↗
Source Article
Best Shopify Subscription Apps 2026 | WebMedic
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Original Research
Recharge
· Original study ↗
Methodology
Range 60-70%, midpoint used; vs 20-30% for non-subscription buyers. Cited from Recharge's 2025 State of Subscriptions report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription customers (DTC): 60% 12 month retention rate. Source: Recharge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscription-12month-retention-2025
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<blockquote cite="https://lighthousedata.io/data/subscription-12month-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- 12 month retention rate for Subscription customers (DTC)<br><small>Source: Recharge (2025) · <a href="https://lighthousedata.io/data/subscription-12month-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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