B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- 12 month retention rate for Most expensive signup MRR quartile (ChartMogul panel) (2026)
According to the ChartMogul SaaS LTV Report (2026), the 12-month customer retention rate for the most expensive signup MRR quartile was 45%.
- The panel skews toward SMBs and contains a substantial B2C segment, which may influence retention patterns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
35,512
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
subjolt.com
Primary
Tier B
https://www.subjolt.com/guides/increase-ltv-retention/ ↗
Source Article
Increase Subscription LTV (2026) | SubJolt
Key Takeaways
- LTV is wrong in a direction, and the direction reverses. The median cohort comes in 2.4% below prediction at twelve months, 6.9% above at twenty-four and 14.4% above at thirty-six (ChartMogul SaaS LTV Report, 2026). Too optimistic about young cohorts, too pessimistic about old ones.
…
Original Research
subjolt.com
· Original study ↗
Methodology
ChartMogul SaaS LTV Report 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most expensive signup MRR quartile (ChartMogul panel): 45% 12 month retention rate. Source: subjolt.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-priciest-quartile-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-priciest-quartile-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- 12 month retention rate for Most expensive signup MRR quartile (ChartMogul panel)<br><small>Source: subjolt.com (2026) · <a href="https://lighthousedata.io/data/retention-priciest-quartile-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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