B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- email address change rate for email subscribers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://bouncezero.io/blog/email-marketing-statistics-2026 ↗
Source Article
57 Email Marketing Statistics for 2026 - Data-Backed Benchmarks
Email remains the highest-ROI digital marketing channel, but averages hide enormous variance. The top 10% of email senders dramatically outperform the bottom 10% on every metric - and the gap comes down to hygiene, authentication, and technical execution.
These statistics are compiled from industry …
Original Research
Validity
· Original study ↗
Methodology
Attributed to Validity 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email subscribers: 30% email address change rate. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscriber-email-change-rate-2025
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<blockquote cite="https://lighthousedata.io/data/subscriber-email-change-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email address change rate for email subscribers<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/subscriber-email-change-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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