B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- email address change rate for email users (2023)
30% of people change their email addresses annually.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association (DMA)
Primary
Tier C
https://www.simplemachinesmarketing.com/blog/maintaining-email-health-symptoms-solutions/?utm_conten… ↗
Source Article
Maintaining Email Health: Symptoms & Solutions | Simple Machines Marketing
Email is part of most marketing and sales outreach programs. Are you getting the results you want? If not, it may be due to poor email health. How’s yours?
Maintaining optimal email health takes work – it’s not a “set it and forget it” situation. Much like you needing regular exercise, nutrition and…
Original Research
Direct Marketing Association (DMA)
· Original study ↗
Methodology
Study by the Direct Marketing Association (DMA), cited by Simple Machines Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email users: 30% email address change rate. Source: Direct Marketing Association (DMA) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-address-changes-annually-dma
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<blockquote cite="https://lighthousedata.io/data/email-address-changes-annually-dma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email address change rate for email users<br><small>Source: Direct Marketing Association (DMA) (2023) · <a href="https://lighthousedata.io/data/email-address-changes-annually-dma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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