B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
1
1 -- cac payback period for Shopify subscription buyers (2024)
Shopify subscription buyers have a CAC payback period of 1–2 months.
- Reported as a range of 1–2 months in a benchmark comparison table
- Source cites Recharge 2024, Klaviyo 2024 eCommerce Benchmarks, and WebMedic client data
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1
Unit
Duration Months
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webmedic.com
Primary
Tier B
https://webmedic.com/shopify-subscription-model ↗
Source Article
Shopify Subscription Model Explained | WebMedic
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Original Research
webmedic.com
· Original study ↗
Methodology
Benchmark comparison table; described as 2–3x faster payback than one-time buyers; table sources: Recharge 2024, Klaviyo 2024, WebMedic client data; range 1–2 months, midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify subscription buyers: 1 cac payback period. Source: webmedic.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscriber-cac-payback
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<blockquote cite="https://lighthousedata.io/data/subscriber-cac-payback" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- cac payback period for Shopify subscription buyers<br><small>Source: webmedic.com (2024) · <a href="https://lighthousedata.io/data/subscriber-cac-payback" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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