B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44.8%
44.8% -- streaming share of tv viewership for US TV viewers (2025-05)
Streaming accounted for 44.8% of total TV viewership in May 2025, surpassing broadcast and cable combined.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.8%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.optimum.media/blog/multiscreen-summer-advertising ↗
Source Article
Summer Audiences Are Everywhere. Your Advertising Should Be Too. — Optimum Media
Summer Audiences Are Everywhere. Your Advertising Should Be Too.
Summer is one of the biggest opportunities for advertisers — but reaching consumers today takes more than showing up in one place.
During the summer months, there’s more movement. School’s out, the weather is warmer, vacations are happ…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen TV viewership measurement, cited by Optimum Media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV viewers: 44.8% streaming share of tv viewership. Source: Nielsen (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-tv-viewership-may-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/streaming-share-tv-viewership-may-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.8%</strong> -- streaming share of tv viewership for US TV viewers<br><small>Source: Nielsen (2025-05) · <a href="https://lighthousedata.io/data/streaming-share-tv-viewership-may-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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