B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
47.5%
47.5% -- streaming share of tv viewership for Streaming TV (share of all TV viewership) (2026)
Streaming accounts for 47.5% of all TV viewership according to Nielsen's Gauge report.
- Specific month/edition of Nielsen's The Gauge report is not stated.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.spotlightiq.com/insights/ctv-account-based-marketing ↗
Source Article
CTV for Account-Based Marketing (2026) | SpotlightIQ
Account-based marketing runs on a simple idea: focus your resources on the accounts most likely to buy. 71% of B2B practitioners now use an ABM strategy, and 87% of marketers say ABM delivers higher ROI than other approaches. Every ABM team has a target account list. Every ABM program orchestrates t…
Original Research
Nielsen
· Original study ↗
Methodology
Attributed to Nielsen's The Gauge report; cited as current ('now') in a 2026 SpotlightIQ article. Exact report edition/month not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming TV (share of all TV viewership): 47.5% streaming share of tv viewership. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-of-tv-viewership-2026
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<blockquote cite="https://lighthousedata.io/data/streaming-share-of-tv-viewership-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.5%</strong> -- streaming share of tv viewership for Streaming TV (share of all TV viewership)<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/streaming-share-of-tv-viewership-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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