B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$350,000
$350,000 -- earned media value for Stigmavir campaign (HIV stigma healthcare campaign, Canada) (2025)
The Stigmavir campaign generated over 13 million earned media impressions valued at $350,000 USD.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$350,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
strategy (awards.strategyonline.ca)
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200512&n=Stigmavir ↗
Source Article
2025 Winner
Original Research
strategy (awards.strategyonline.ca)
· Original study ↗
Methodology
Earned media valuation for campaign with $0 paid media budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Stigmavir campaign (HIV stigma healthcare campaign, Canada): $350,000 earned media value. Source: strategy (awards.strategyonline.ca) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stigmavir-earned-media-value-2025
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<blockquote cite="https://lighthousedata.io/data/stigmavir-earned-media-value-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$350,000</strong> -- earned media value for Stigmavir campaign (HIV stigma healthcare campaign, Canada)<br><small>Source: strategy (awards.strategyonline.ca) (2025) · <a href="https://lighthousedata.io/data/stigmavir-earned-media-value-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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