B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$50,000,000
$50,000,000 -- earned media value for Anthem Blue Cross (Tonik) (2026)
The CMO and client sponsor valued a Daily Show feature at $50 million of free advertising.
- Internal valuation/estimate by client sponsor and CMO
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$50,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ampersand VC
Primary
Tier B
https://ampersand.vc/anthemblue-cross-insures-the-uninsurables/ ↗
Source Article
Anthem/Blue Cross insures the “uninsurables”
Original Research
Ampersand VC
· Original study ↗
Methodology
Client CMO's valuation of earned media from Jon Stewart's Daily Show feature
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Anthem Blue Cross (Tonik): $50,000,000 earned media value. Source: Ampersand VC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tonik-free-advertising-value-daily-show
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tonik-free-advertising-value-daily-show" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50,000,000</strong> -- earned media value for Anthem Blue Cross (Tonik)<br><small>Source: Ampersand VC (2026) · <a href="https://lighthousedata.io/data/tonik-free-advertising-value-daily-show" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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