B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$11,500,000
$11,500,000 -- earned media value for Michelob Ultra (2026)
Michelob Ultra achieved $11.5 million in earned media value from 947 posts and 346 creators during the 2026 FIFA World Cup.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$11,500,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CreatorIQ
Primary
Tier B
https://www.beinfluence.eu/en/blog-posts/world-cup-2026-creator-marketing-campaigns ↗
Source Article
World Cup 2026: Key Lessons from Creator Marketing Campaigns
Original Research
CreatorIQ
· Original study ↗
Methodology
CreatorIQ data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Michelob Ultra: $11,500,000 earned media value. Source: CreatorIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/michelob-emv-11-5m-wc2026
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<blockquote cite="https://lighthousedata.io/data/michelob-emv-11-5m-wc2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11,500,000</strong> -- earned media value for Michelob Ultra<br><small>Source: CreatorIQ (2026) · <a href="https://lighthousedata.io/data/michelob-emv-11-5m-wc2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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