B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42,700,000
42,700,000 -- campaign social reach for Stella Blue Coffee OOH campaign (OUTFRONT Chicago Wrigleyville wallscape) (2023)
The Stella Blue Coffee OOH campaign generated 42.7 million in social reach across tracked platforms like Instagram and Twitter/X.
- Case study results are specific to campaign facts
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42,700,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/stella-blue-coffee ↗
Source Article
Stella Blue Coffee - OOH Advertising Case Studies | OUTFRONT
Stella Blue
Coffee
Stella Blue is a new coffee brand founded by Barstool Sports’ influencer, Big Cat in Nov. 2022.Big Cat, along with many of the other Barstool influencers, moved to Chicago for this summer where a brand-new office was opened.
Originally from Chicago and fan of the Cubs, Big Cat wan…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
Social engagement independently tracked by OUTFRONT and Barstool Sports for a single OOH campaign; case study data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Stella Blue Coffee OOH campaign (OUTFRONT Chicago Wrigleyville wallscape): 42,700,000 campaign social reach. Source: OUTFRONT Media (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stella-blue-social-reach-ooh-campaign-2023
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<blockquote cite="https://lighthousedata.io/data/stella-blue-social-reach-ooh-campaign-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42,700,000</strong> -- campaign social reach for Stella Blue Coffee OOH campaign (OUTFRONT Chicago Wrigleyville wallscape)<br><small>Source: OUTFRONT Media (2023) · <a href="https://lighthousedata.io/data/stella-blue-social-reach-ooh-campaign-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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