B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
235,000
235,000 -- campaign social reach for Kaspersky 'Can you just' campaign (2019-06)
The Kaspersky 'Can you just' PR/research campaign achieved a social reach of 235,000.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
235,000
Unit
Count
Data Vintage
2019-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Berkeley Communications
Primary
Tier A
https://www.berkeleypr.com/us/our-work/kaspersky/ ↗
Source Article
‘Can you just’ campaign | Kaspersky case study | Berkeley Communications
'Can you just...' the tech affliction sweeping our world
Key Results
Combined broadcast reach of 125,323,370
Daily Mirror coverage to a 400,000 readership
Good Housekeeping article with over 220,000 daily readers
Social reach of 235,000
12,000 social engagements
Date
June 2019
Tags
For the past 20 y…
Original Research
Berkeley Communications
· Original study ↗
Methodology
PR agency-reported campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Kaspersky 'Can you just' campaign: 235,000 campaign social reach. Source: Berkeley Communications (2019-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/kaspersky-campaign-social-reach-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/kaspersky-campaign-social-reach-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>235,000</strong> -- campaign social reach for Kaspersky 'Can you just' campaign<br><small>Source: Berkeley Communications (2019-06) · <a href="https://lighthousedata.io/data/kaspersky-campaign-social-reach-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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