B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per click for E-commerce industry paid advertising (2023)
According to Statista (2023), the average cost per click (CPC) in e-commerce advertising is $1.72.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://www.trustedout.com/advertising/key-advertising-metrics-explained-understanding-impressions-c… ↗
Source Article
Key Advertising Metrics Explained: Understanding Impressions, CTR, CPC, and ROAS - TrustedOut
Key Advertising Metrics Explained: Understanding Impressions, CTR, CPC, and ROAS
Advertising Metrics Explained: Understanding Impressions
Impressions, as a fundamental advertising metric, measure the number of times an ad is displayed to users, regardless of interaction. According to the Interactive…
Original Research
Statista
· Original study ↗
Methodology
Average CPC by industry cited by TrustedOut from Statista (2023); article notes range from $1.72 in e-commerce to over $6 in finance (upper end omitted as vague lower bound)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-commerce industry paid advertising: $2 cost per click. Source: Statista (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/statista-average-cpc-ecommerce-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/statista-average-cpc-ecommerce-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per click for E-commerce industry paid advertising<br><small>Source: Statista (2023) · <a href="https://lighthousedata.io/data/statista-average-cpc-ecommerce-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.