B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46.1%
46.1% -- share assessing company credibility by visual design for website users (2025)
According to Stanford's Web Credibility Research, 46.1% of people assess a company's credibility based on visual design alone.
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Lighthouse Research Team
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Evidence graded
Value
46.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Web Credibility Research
Primary
Tier C
https://bethanyworks.com/psychology-based-web-designers/ ↗
Source Article
Best Psychology-Based Web Designers - Bethany Works® LLC
Best Psychology-Based Web Designers for Service Businesses
Psychology-based web designers combine behavioral science with visual design to create websites that genuinely convert. BethanyWorks, led by brand strategist Bethany McCamish, specializes in psychology-backed web design for women-owned servi…
Original Research
Stanford Web Credibility Research
· Original study ↗
Methodology
Cited from Stanford Web Credibility Research; methodology not detailed on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 46.1% share assessing company credibility by visual design. Source: Stanford Web Credibility Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-visual-design-credibility-46-1
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<blockquote cite="https://lighthousedata.io/data/stanford-visual-design-credibility-46-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.1%</strong> -- share assessing company credibility by visual design for website users<br><small>Source: Stanford Web Credibility Research (2025) · <a href="https://lighthousedata.io/data/stanford-visual-design-credibility-46-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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