B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46.1%
46.1% -- share assessing company credibility by visual design for consumers (2025)
46.1% of people assess a company's credibility based on visual design alone.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Web Credibility Research
Primary
Tier C
https://bethanyworks.com/how-much-does-branding-cost/ ↗
Source Article
How Much Does Branding Cost? - Bethany Works® LLC
How Much Does Branding Cost?
Branding costs typically range from $2,000 to $50,000+ depending on the designer’s experience, project scope, and your business needs. At BethanyWorks, psychology-based brand strategy and design packages start at $8,500 for comprehensive branding that includes strategic …
Original Research
Stanford Web Credibility Research
· Original study ↗
Methodology
Stanford Web Credibility Research, cited by Bethany Works
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 46.1% share assessing company credibility by visual design. Source: Stanford Web Credibility Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/visual-design-credibility-46-1
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<blockquote cite="https://lighthousedata.io/data/visual-design-credibility-46-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.1%</strong> -- share assessing company credibility by visual design for consumers<br><small>Source: Stanford Web Credibility Research (2025) · <a href="https://lighthousedata.io/data/visual-design-credibility-46-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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