B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46.1%
46.1% -- share assessing credibility by visual design for website users (2025)
46.1% of people assess a company's credibility based on visual design alone.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
46.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Web Credibility Research
Primary
Tier B
https://bethanyworks.com/best-web-designers-portland/ ↗
Source Article
Best Web Designers in Portland - Bethany Works® LLC
Best Web Designers in Portland: Psychology-Backed Design That Converts
Portland’s web design scene is home to talented creatives, but the best Portland web designers combine visual appeal with strategic conversion optimization. BethanyWorks, led by Bethany McCamish, specializes in psychology-backed …
Original Research
Stanford Web Credibility Research
· Original study ↗
Methodology
Stanford Web Credibility Research, cited by Bethany Works
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 46.1% share assessing credibility by visual design. Source: Stanford Web Credibility Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-credibility-visual-design
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<blockquote cite="https://lighthousedata.io/data/stanford-credibility-visual-design" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.1%</strong> -- share assessing credibility by visual design for website users<br><small>Source: Stanford Web Credibility Research (2025) · <a href="https://lighthousedata.io/data/stanford-credibility-visual-design" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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