B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46.1%
46.1% -- share assessing credibility by visual design for financial professionals (2025)
46.1% of people assess the credibility of financial professionals based on visual design alone, according to Stanford's Web Credibility Research cited by Bethany Works.
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Lighthouse Research Team
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Evidence graded
Value
46.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Web Credibility Research
Primary
Tier C
https://bethanyworks.com/financial-advisor-branding-trust/ ↗
Source Article
Financial Advisor Branding: Building Trust Before the First Meeting - Bethany Works® LLC
Financial Advisor Branding: Building Trust Before the First Meeting
Financial advisor branding creates trust before prospects ever schedule a consultation—and the numbers prove it matters. According to Stanford’s Web Credibility Research, 46.1% of people assess the credibility of financial professio…
Original Research
Stanford Web Credibility Research
· Original study ↗
Methodology
Stanford Web Credibility Research, cited secondhand by Bethany Works
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
financial professionals: 46.1% share assessing credibility by visual design. Source: Stanford Web Credibility Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/credibility-visual-design-financial-professionals
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<blockquote cite="https://lighthousedata.io/data/credibility-visual-design-financial-professionals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46.1%</strong> -- share assessing credibility by visual design for financial professionals<br><small>Source: Stanford Web Credibility Research (2025) · <a href="https://lighthousedata.io/data/credibility-visual-design-financial-professionals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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