B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- smartphone adoption rate for Sub-Saharan Africa (2018)
Smartphone adoption in sub-Saharan Africa reached 45% in 2018.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GSMA
Primary
Tier B
https://cenfri.org/articles/digital-app-services-in-sub-saharan-africa-sees-promising-start/ ↗
Source Article
Digital app services in sub-Saharan Africa sees promising start – Cenfri
Expanded smartphone access in Africa underpins evolving consumer behaviour.
Smartphone uptake in Africa is growing rapidly. GSMA reported that smartphone adoption in sub-Saharan Africa reached 45% in 2018 – nearly half a billion people – and is projected to reach 66% by 2025. To put that further int…
Original Research
GSMA
· Original study ↗
Methodology
GSMA reported smartphone adoption figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sub-Saharan Africa: 45% smartphone adoption rate. Source: GSMA (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ssa-smartphone-adoption-2018
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<blockquote cite="https://lighthousedata.io/data/ssa-smartphone-adoption-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- smartphone adoption rate for Sub-Saharan Africa<br><small>Source: GSMA (2018) · <a href="https://lighthousedata.io/data/ssa-smartphone-adoption-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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