B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- client retention rate for SQWAD agency partners without attribution reporting (2026)
Client retention rate for agency partners without attribution reporting is 68%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
SQWAD
Primary
Tier B
https://www.sqwadhq.com/agency/ ↗
Source Article
SQWAD - Bring your sponsors to life on game day
SQWAD for Experiential & Sponsorship Agencies
Sponsorship Activation & Attribution Platform Built for Experiential Agencies.
SQWAD transforms your client's events and sponsorships into measurable 1-to-1 consumer journeys - the kind that win pitches, expand scopes, and make you indispensable.
1st Par…
Original Research
SQWAD
· Original study ↗
Methodology
Baseline retention figure cited by vendor for agency partners who do not deliver attribution reporting; compared to 94% for those who do.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SQWAD agency partners without attribution reporting: 68% client retention rate. Source: SQWAD (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sqwad-agency-retention-without-attribution
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<blockquote cite="https://lighthousedata.io/data/sqwad-agency-retention-without-attribution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- client retention rate for SQWAD agency partners without attribution reporting<br><small>Source: SQWAD (2026) · <a href="https://lighthousedata.io/data/sqwad-agency-retention-without-attribution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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