B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16%
16% -- client retention rate for WPP Media (2025)
WPP Media had a 16% client retention rate in the prior year (2025).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
COMvergence
Primary
Tier B
https://digiday.com/media-buying/as-wpps-cindy-rose-marks-a-year-as-ceo-turnaround-is-underway-but-f… ↗
Source Article
As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
The holdco boss has been in place for a busy year, but the agency group has a long way to go if it’s to find a secure business model.
Original Research
COMvergence
· Original study ↗
Methodology
COMvergence agency new business tracker; prior-year retention rate used as comparison baseline
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 16% | |
| 2026 | 43% | +168.8% |
Segmentation
IndustryMedia
Company SizeEnterprise
Cite this stat
Plain Text
WPP Media: 16% client retention rate. Source: COMvergence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wpp-media-retention-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/wpp-media-retention-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- client retention rate for WPP Media<br><small>Source: COMvergence (2025) · <a href="https://lighthousedata.io/data/wpp-media-retention-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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