B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- consumers expecting response within one hour for consumers on social media (2025)
According to Sprout Social, 40% of consumers expect a response within the first hour of reaching out on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://starperformancemarketing.com/blog/how-to-use-social-media-to-boost-customer-engagement-for-y… ↗
Source Article
Latest Blogs | Star Performance Marketing
Star Performance Marketing - How to Use Social Media to Boost Customer Engagement for your Nissan Dealership
Social media is a game-changer for building relationships, engaging potential buyers, and strengthening brand loyalty. With more car buyers turning to online platforms for research and recomm…
Original Research
Sprout Social
· Original study ↗
Methodology
Sprout Social data cited secondhand
Methodology documented
Segmentation
IndustryAutomotive
RegionNorth America
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
consumers on social media: 40% consumers expecting response within one hour. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-social-response-within-hour
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sprout-social-response-within-hour" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- consumers expecting response within one hour for consumers on social media<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/sprout-social-response-within-hour" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.