B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

2.8%

2.8% -- share rate for AI-labeled brand posts (2025)

Name: Share Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-21

2025 · n=1,200 · Sprout Social

Disclosed AI-generated social media posts by brands achieved a 2.8% share rate.

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-21 · How we verify data →

Source verified Evidence graded

Value

2.8%

Unit

Percentage

Data Vintage

2025

Entity

AI-labeled brand posts

Sample Size

1,200

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier A

https://greenfroglabs.com/blog/ai-content-audience-says-hate-but-watches ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

In January 2026, YouGov published a survey of 5,000 US internet users. 72% said they have a negative view of AI-generated content. 68% said they try to avoid it. 61% said brands that use AI-generated content lose their trust. In the same month, Tubular Labs published their Q4 2025 Platform Intellige…

Original Research

Sprout Social · Original study ↗

Methodology

Sprout Social Transparency Report; labeled vs 2.3% unlabeled (+22%)

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleContent Marketer Channelsocial

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Plain Text

AI-labeled brand posts: 2.8% share rate. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-disclosure-share-rate-2025

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<blockquote cite="https://lighthousedata.io/data/sprout-disclosure-share-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- share rate for AI-labeled brand posts<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/sprout-disclosure-share-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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