B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.1%
2.1% -- share rate for Social Activity Ads (2010)
Social calls to action presented when consumers are accustomed to sharing drive an average share rate of 2.1 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
appssavvy
Primary
Tier B
https://digiday.com/media/audience-targeting-moves-to-social-activity/ ↗
Source Article
Audience Targeting Moves to Social Activity
Original Research
appssavvy
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social Activity Ads: 2.1% share rate. Source: appssavvy (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_activity_share_rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social_activity_share_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- share rate for Social Activity Ads<br><small>Source: appssavvy (2010) · <a href="https://lighthousedata.io/data/social_activity_share_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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