B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- podcast ad action rate for Spotify podcast listeners (2021)
81% of podcast listeners take action as a result of listening to an audio ad during a podcast.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Spotify For Brands
Primary
Tier C
https://anytimedigitalmarketing.com/2021/11/18/spotify-ads-terminology-trends/ ↗
Source Article
Spotify Ads: Terminology & Trends
Original Research
Spotify For Brands
· Original study ↗
Methodology
Cited from Spotify For Brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify podcast listeners: 81% podcast ad action rate. Source: Spotify For Brands (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-podcast-ad-action-rate
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<blockquote cite="https://lighthousedata.io/data/spotify-podcast-ad-action-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- podcast ad action rate for Spotify podcast listeners<br><small>Source: Spotify For Brands (2021) · <a href="https://lighthousedata.io/data/spotify-podcast-ad-action-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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