B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- podcast ad action rate for US podcast listeners (2025)
49% of podcast listeners reported taking some action after hearing a podcast ad.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harris QuestDIY
Primary
Tier B
https://www.themarketingcloud.com/blog/podcast-ad-effectiveness ↗
Source Article
Why podcast advertising deserves your marketing budget
May 7, 2025
It's more trustworthy than other mediums.
ResearchNo matter one's interests or obsessions, there’s likely a podcast to match—from Crime Junkie to The Daily to SmartLess.
Perhaps your brand has considered podcast advertising but remains unsure of the ROI. Recent survey data from Harris Qu…
Original Research
Harris QuestDIY
· Original study ↗
Methodology
QuestDIY survey data
Methodology documented
Segmentation
Industrypodcast_advertising
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
US podcast listeners: 49% podcast ad action rate. Source: Harris QuestDIY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-ad-action-49pct
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<blockquote cite="https://lighthousedata.io/data/podcast-ad-action-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- podcast ad action rate for US podcast listeners<br><small>Source: Harris QuestDIY (2025) · <a href="https://lighthousedata.io/data/podcast-ad-action-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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